Call Tracking & Blocking is a hosted call routing application that allows media owners (whether print or online) create a safe and secure selling environment for its classified advertisers. The application works by replacing advertisers personal contact details with a non-geographic number, ensuring that advertisers are protected throughout the selling process.

The enhanced functionality available with Call Tracking & Blocking means that media owners are able to create differentiation and be distinct in an increasingly crowded marketplace.

Call Tracking & Blocking addresses several issues and challenges that the classified advertising market faces:

• Protection: the ability to mask personal contact numbers means that advertisers can be protected throughout the selling process, making them less vulnerable to canvassers, fraud and criminal activity.
• User experience: Call Tracking & Blocking helps advertisers sell their goods quickly and easily- and not receive unwanted calls after their item has sold. Canvassers can be blocked, eliminating unwanted calls.
• Knowledge: information is collected about every call- meaning usage, call trends and response levels can be monitored